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Press Release: D.K. Shifflet & Associates (DKS&A) And MSW Group Form Strategic Alliance To Provide Advertising Research To Travel & Tourism. Two leading companies have formed a strategic alliance to provide the travel industry with the same sophisticated advertising communications research capabilities used by major national advertisers. D.K. Shifflet & Associates (DKS&A) has a twenty-year history as the leading provider of travel and tourism marketing research and consulting to the travel industry, and currently serves a large number of leading lodging and destination clients (Hotels, State Tourism Organizations, and Convention & Visitors Bureaus.) MSW Group, formerly McCollum Spielman Worldwide started in the commercial testing business in 1968 and serves many of the country’s leading advertisers. Doug Shifflet, President and CEO of DKS&A, noted, “This exclusive arrangement represents a great opportunity for our companies to provide a much needed service to travel organizations in general and sophisticated clients in particular. MSW Group has been a leader in the field of advertising communications research, and offers a significant value and expertise to our clients. Now they will have a top-notch consumer package goods approach to measuring their marketing efforts.” Shifflet’s company will have an exclusive agreement to market and deliver MSW’s products to the travel and tourism industry. Clients will be able to select target segments of travelers for testing their creative concepts and commercials from DKS&A’s DIRECTIONS® database of U.S. Travelers. For more information please e-mail us at: Info@dksa.com or call (703) 536-0933 1750 Old Meadow Road · Suite 620 · McLean, Virginia 22102 ©2006 D.K. Shifflet & Associates, Ltd.