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ACTIVITY SECTORS Each of the following Businesses/Travel Sectors has the same detailed level of Sector, and nationally projectable traveler information, as you will find in the Destinations Sector. Information is decision oriented in four main areas: Market Assessment, Target Marketing, Activity Positioning, and Communicating (see Corporate Overview). The information includes sector, sub-sector and niche markets: Volumes/size with typically 10 years of monthly history By total and trip purpose(s) (business and leisure with twelve purpose subcategories), By geography and distance By recent benchmark ratings for the markets in which they participated in the activity, Plus activity user profiles, with full demographics, And origin>destination detail, travel club memberships, And much more… Attractions Attend Sports/Olympic Event Gamble Night Life Show:Boat, Car, Home etc. Theme/Amusement Park Cultural Concert, Play, Dance etc. Festival, Craft Fair etc. Museum, Art Exhibit etc. Visit Historic Site Nature Beach/Waterfront Camping Hike, Bike etc. Nature/Cultural: Observe & Conserve - ECO-TRAVEL Parks: National, State etc. Outdoor Sports Boat/Sail Golf Hunt, Fish etc. Other Adventure Sports Snow Ski, Snow Board Sightseeing Group Tour Sightseeing General Dining Entertainment Shopping Expenditures All Shopping Expenditures Entertainment/Recreation Expenditures Food/Drink Expenditures Main Transportation Expenditures (subcatagorized for airlines, etc.) Rental Car Expenditures For more information please e-mail us at: Info@dksa.com or call (703) 536-0933 1750 Old Meadow Road · Suite 620 · McLean, Virginia 22102 ©2006 D.K. Shifflet & Associates, Ltd.