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formed in 2001 from the merger of WEFA (1963) and DRI (1968), has become a recognized leader worldwide in the field of economic forecasting, impact modeling, and consulting. DKSA has provided PERFORMANCE/Monitor data to Global Insight for economic impact analysis since 2003. |
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is a global leader in helping companies maximize the value of information. As the developer of business intelligence and marketing databases, Acxiom designs and implements solutions that can help clients:
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founded in 1968, specializes in worldwide tourism marketing and research. The international consulting group has been conducting the European Travel Monitor® (ETM) since 1988, the largest and the only tourism study to continuously survey the outbound travel demand and behavior in all European countries. Since 1995, the ETM has been extended to the World Travel Monitor® (WTM). Since the study's inception, over five million people in more than 50 countries have been surveyed on a representative basis. |
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has delivered a full suite of marketing and business intelligence solutions designed to help organizations acquire new customers and build profitable relationships with existing customers since 1967. RUF together with DKSA developed a new product in 2004 called Travel Target Gold, a survey modeling with statistical modeled values that indicate an individual or household inclination, such as purchase intention, behavior, and attitudes. |
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is the established leader in brand development, advertising copy-testing research, having tested over 5,000 commercials for many of the top 100 consumer brands. MSW has major product competencies with testing television, print, radio and Internet web sites. In 2001, DKSA formed an exclusive alliance with MSW RESEARCH in the area of Travel and Tourism advertising research and copy testing. |
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has the world's largest group of scholars focused on hospitality service-oriented management. Many global hospitality companies are actively involved with the faculty for executive education and training, as well as research and consulting. As a result, the Hotel School is the hospitality industry's "think tank." Since 2003, DKSA has exclusively provided access to its data to the Center of Hospitality Research at Cornell University to conduct research, help the industry gain knowledge on travel patterns as well as explore a variety of key issues facing the industry. |