Advertising Impact & Evaluation

DKSA provides clients with a full array of advertising evaluation services from copy testing, pre-production advertising evaluation, media market efficiency, campaign effectiveness, and ROI. We work closely with your advertising team to accurately capture the impact of your programs and provide diagnostics for refining programs for maximum impact and bottom line results.

AD IMPACT/Monitor^SM
Measuring the effectivenesss of your advertising programs and promotional campaigns is an important management tool for you and your stakeholders. DKSA offers cost effective research designs to measure marketing performance based on your unique promotion characteristics.

PERFORMANCE/Monitor^SM - Who and Where

• Volume of travel total Person-Trips, Paid Overnight Business and Leisure
• Total direct expenditures by segment - the "who"
• Demographic profile of "best customer - the "who"
• Origin DMAs of "best"customer - the "where" & "when"

IMAGEPLUS/Monitor^SM - What and How

• Competitive strengths and weaknesses - the "what"
• Drivers of quality perceptions - the "what"
• Drivers of value perceptions - the "what"
• Psychologic profiles of "best" customers - the "how"

MSWG AD*VANTAGE/ACT^®

• Tests conducted using "talking" storyboards, taped radio or rough print ads for TV, radio or print
• Conducted in your target feeder markets
• Conducted among your key prospects