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FINANCIAL SECTORS Each of the following Businesses/Travel Spending Sectors has the same detailed level of Sector, Brand and Traveler detail, as you will find in the Lodging Sector, however the data is displayed beyond trip, person day and room-nights to show dollars and dollar shares. This data is extremely useful in models including segmentation, and is also utilized by brand within each sector, financial institutions, analysts and developers. Information is decision oriented in four main areas: Market Assessment, Target Marketing, Competitive Brand Positioning, and Communicating (see Corporate Overview). The information includes sector, sub-sector and niche markets: Volumes/size with 10 years of monthly history By total and trip purpose(s) (business and leisure with twelve purpose subcategories), By geography, distance By competitive brand detail for credit cards and product/brands used (airline, rental car, hotel, etc.), where the expenditures were made, Plus sector/sub-sector and user profiles, with full demographics And origin>destination detail, travel club memberships, And cross brand usage, And much more… Credit Cards By Brand with share and expenditure detail. Expenditures by category and brand. Main Transportation (subcatagorized for    &nbspauto, airlines, etc.) Rental Car Food/Drink Entertainment/Recreation All Shopping Lodging Per Room Night Total Hotel/Lodging Bill All Other For more information please e-mail us at: Info@dksa.com or call (703) 536-0933 1750 Old Meadow Road · Suite 620 · McLean, Virginia 22102 ©2006 D.K. Shifflet & Associates, Ltd.