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EXTENDED STAY AWARENESS/MonitorSM Awareness, Preference & Usage for the U.S. Extended Stay Business Market Background & Methodology The DIRECTIONS® EXTENDED-STAY AWARNESS/MonitorSM is an ongoing tracking study designed to gauge Brand and Advertising Awareness, and Brand Preference for the U.S extended stay Lodging market. Beginning in 1998, data has been collected quarterly through a RDD telephone interviews approximately 15 minutes in length. A total of 240 respondents are interviewed annually. The respondents for this study are selected from DKS&A's DIRECTIONS® database. The DKS&A database contains a demographically representative sample of travelers throughout the U.S. Screening characteristics for this study include: Travelers staying five or more consecutive nights at a hotel. Traveling for a business purpose. (If the purpose of the stay was a business convention, the convention was not being held at the hotel where the traveler stayed) Frequency of Travel and Stays by Room Rate Respondents list the number of nights spent in hotels for an extend stays (5+ nights) and for shorter-stay business travel in the past 12 months. Usage patterns are analyzed by room rate. Hotel/Motel Awareness & Preference Reporting Includes: Top-of-Mind Brand Awareness Brand Preference (choice) Total Unaided Brand Awareness Brand Intent (expect to stay) Aided Brand Awareness Brand Usage (ever used, past 12 months) Top-of-Mind Advertising Awareness Total Unaided Advertising Awareness Aided Advertising Awareness Primary Decision Maker in hotel selection Extended Stay Hotels Included for Aided Brand and Advertising Awareness Candlewood InTown Suites Suburban Lodge Crossland Suites Mainstay Suites Summerfield Suites Extended Stay America Residence Inn Sumner Suites Hawthorn Suites Sierra Suites SunSuites The Hearthside Staybridge Suites TownePlace Suites Homegate Studios & Suites Studio 6 Villager Lodge Homestead StudioPLUS Woodfin Suites Homewood Springhill Suites   Analysis Awareness and preference data are available by hotel brand and by business Segment. Demographic information includes age, education, marital status, household composition, household location, employment, household income and size of employer's company. For more information please e-mail us at: jcaldwell@dksa.com or call Jim Caldwell at (703) 536-0933 1750 Old Meadow Road · Suite 620 · McLean, Virginia 22102 ©2006 D.K. Shifflet & Associates, Ltd.