2010 Lodging Forum
Also receive with this report a mid-year update and an invitation to attend DKSA's September 2010 Lodging Forum which will provide:
- Current economic insights on the Lodging industry
- Updated Lodging segment forecasts for 2010-2011
- Opportunity to exchange ideas with Lodging industry leaders
To order your DKSA available April, 2010, please contact:
Jim Caldwell
Sales & Marketing
703-536-0933
jcaldwell@dksa.com
Jim Caldwell
Sales & Marketing
703-536-0933 jcaldwell@dksa.com
2010 U.S. Lodging Strategic Insights Report
Surviving and Thriving in 2010 and Beyond
Critical questions facing hoteliers are answered in the 2010 U.S. Lodging Strategic Insights Report. This report provides a consumer based strategic overview of trends and forecasts for the Lodging industry.
Market intelligence on guests' travel behavior to guide your executive team's critical strategic decisions in these highly competitive times.
DKSA produces the TRAVEL PERFORMANCE/MonitorSM through interviews with over 80,000 travelers per year. It is the only source of marketing intelligence that links consumer behavior directly to lodging room night demand. The U.S. Lodging Strategic Insights report provides critical understanding of the impact on consumers lodging use of today's economic downturn and enables better decision making. Insights are provided on what happens to each lodging segment from Luxury to Budget, the impact on group business, transient business, and discretionary leisure, as the economy sputters.
Overall Travel Analysis - 2000 through 2009
Buiness Travel Analysis
Leisure Travel Analysis
Surviving and Thriving in 2010 and Beyond
Critical questions facing hoteliers are answered in the 2010 U.S. Lodging Strategic Insights Report. This report provides a consumer based strategic overview of trends and forecasts for the Lodging industry.
Market intelligence on guests' travel behavior to guide your executive team's critical strategic decisions in these highly competitive times.
- How have travelers changed their behavior since the economic downturn?
- When and if recovery comes what will drive it ... leisure, business, components of each?
- What is the impact on lodging segments of traveler trade-up, trade-down and trade out?
- Which consumers are trading out of hotels; who is continuing to travel?
- Are other lodging types replacing hotel stays?
DKSA produces the TRAVEL PERFORMANCE/MonitorSM through interviews with over 80,000 travelers per year. It is the only source of marketing intelligence that links consumer behavior directly to lodging room night demand. The U.S. Lodging Strategic Insights report provides critical understanding of the impact on consumers lodging use of today's economic downturn and enables better decision making. Insights are provided on what happens to each lodging segment from Luxury to Budget, the impact on group business, transient business, and discretionary leisure, as the economy sputters.
Overall Travel Analysis - 2000 through 2009
- GDP and Key Economic Indicators and U.S. Hotel Room-Night Demand
- Demand Forecasts for the Next Two Years
- U.S. Hotel Room-Nights vs. Traveler Demand
- Length of Stay Demand (One Night, Two-Four Nights, Five Plus)
- Hotel Segment Demand
- Three Segments: High End, Mid-Level and Economy Segments
- Six Segments: Luxury, Upscale, Upper Moderate, Moderate, Lower Moderate and Budget Segments
- Generational Demand (Millenials, Gen X, Boomers, Silent, GI Generation)
- Lodging Demand by Quarter
Buiness Travel Analysis
- All Key Measures Above for Business Travel Plus:
- Conventions, Small Meetings and Seminar Demand
- Transient Business Travel: Sales, Consulting, Audits, Constructions, etc.
Leisure Travel Analysis
- All Key Measures Above for Leisure Travel Plus:
- Vacations and Weekend Escape Demand
- Non-Vacation Leisure (Special Events, VFR, Personal) Demand