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Sample visitor profile report for destinations
Sample guest profile report for the lodging industry
Visitor Profiles
DKSA's PERFORMANCE/MonitorSM profiles allow you to understand travel characteristics of various types of visitors or guests to your destination, lodging chain or travel related business (airlines, auto rental, theme parks etc.). They will tell you...
The type of traveler they are:
As well as:
For lodging, this can be analyzed by segment:
For destinations, this can be analyzed by geography:
DKSA's PERFORMANCE/MonitorSM profiles allow you to understand travel characteristics of various types of visitors or guests to your destination, lodging chain or travel related business (airlines, auto rental, theme parks etc.). They will tell you...
The type of traveler they are:
- Business (Total, Day or Overnight)
- Leisure (Total, Day or Overnight)
- Both
As well as:
- Who they are (demographics)?
- Where they come from (origin geography)?
- Where they stay (accommodation information)?
- What they do (activities)?
- How much they spend on what?
- What they think of your destination/property?
For lodging, this can be analyzed by segment:
- Luxury
- Moderate
- Economy
For destinations, this can be analyzed by geography:
- State
- MSA
- City
- Customized geographies