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Target Marketing
Travel marketers require sophisticated targeting solutions to build sales and DKSA provides advanced behavior insights and extensive traveler characteristics to model travel target audiences. Working with leading data integration and analytic companies, your key target groups can be identified to deliver the right message to the right group using travel propensity, demographics, life-style and life-stage characteristics.
DKSA works with Acxiom and their clients to apply our data models to their marketing solutions including Acxiom's PERSONICX®. Other companies working with DKSA models are Claritas' PRIZM® and Ruf Strategic Solutions Travel Targets GoldSM. These tools combine DKSA's PERFORMANCE/MonitorSM traveler database to provide custom models for acquisition, up-selling, retention, and share gains.
Travel marketers require sophisticated targeting solutions to build sales and DKSA provides advanced behavior insights and extensive traveler characteristics to model travel target audiences. Working with leading data integration and analytic companies, your key target groups can be identified to deliver the right message to the right group using travel propensity, demographics, life-style and life-stage characteristics.
DKSA works with Acxiom and their clients to apply our data models to their marketing solutions including Acxiom's PERSONICX®. Other companies working with DKSA models are Claritas' PRIZM® and Ruf Strategic Solutions Travel Targets GoldSM. These tools combine DKSA's PERFORMANCE/MonitorSM traveler database to provide custom models for acquisition, up-selling, retention, and share gains.