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TRANSPORTATION SECTORS Each of the following Businesses/Travel Sectors has the same detailed level of Sector, Brand and traveler detail as you will find in the Lodging Sector. Information is decision oriented in four main areas: Market Assessment, Target Marketing, Competitive Brand Positioning, and Communicating (see Corporate Overview). The information includes sector, sub-sector and niche markets: Volumes/size with 10 years of monthly history By total and trip purpose(s) (business and leisure with twelve purpose subcategories), By geography and distance By competitive brand detail and recent benchmark use ratings, Plus sector/sub-sector and brand user profiles, with full demographics And origin>destination detail, travel club memberships, And cross brand usage, and expenditures with credit card used, And much more… Airlines Cruise Lines Rental Car Companies Train/Amtrak Sectors without brand detail: Bus Camper/RV Large Truck Van/Small Truck For more information please e-mail us at: Info@dksa.com or call (703) 536-0933 1750 Old Meadow Road · Suite 620 · McLean, Virginia 22102 ©2006 D.K. Shifflet & Associates, Ltd.