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Who We Are
Founded in 1982 D.K. Shifflet & Associates Ltd. (DKSA) is the leading U.S. travel research firm. We are headquartered in McLean, VA and employ a staff of over 20 research professionals.
We provide travel and tourism executives with the most complete and accurate travel data on U.S. residents and their travel worldwide. Our information is used daily by leading travel organizations and their strategic planning groups.
DKSA’s DIRECTIONS® Travel Intelligence SystemSM contacts over 50,000 U.S. households each month to obtain detailed travel data resulting in the unique ability to identify trends and forecast U.S. travel behavior. We also conduct custom research to address special information needs and decisions.
What We Do
We work closely with our clients throughout a project to provide sound recommendations regarding the application of marketing intelligence to their decision-making. We welcome every new client opportunity with our pledge to provide Excellence in Travel Intelligence® and our commitment to deliver maximum client satisfaction. We consider each client relationships as a partnership for the development of their tourism business.
Areas of Expertise
Founded in 1982 D.K. Shifflet & Associates Ltd. (DKSA) is the leading U.S. travel research firm. We are headquartered in McLean, VA and employ a staff of over 20 research professionals.
We provide travel and tourism executives with the most complete and accurate travel data on U.S. residents and their travel worldwide. Our information is used daily by leading travel organizations and their strategic planning groups.
DKSA’s DIRECTIONS® Travel Intelligence SystemSM contacts over 50,000 U.S. households each month to obtain detailed travel data resulting in the unique ability to identify trends and forecast U.S. travel behavior. We also conduct custom research to address special information needs and decisions.
What We Do
We work closely with our clients throughout a project to provide sound recommendations regarding the application of marketing intelligence to their decision-making. We welcome every new client opportunity with our pledge to provide Excellence in Travel Intelligence® and our commitment to deliver maximum client satisfaction. We consider each client relationships as a partnership for the development of their tourism business.
Areas of Expertise
- Visitor/Guest Profiles
- Brand Performance Measures
- Volume and Spending Data
- Market Sizing and Market Share
- Customer Satisfaction and Value Ratings
- Custom Studies and Consultation
- Economic Impact and Tourism Satellite Accounting
- Long Term Strategic Analysis
- Forecasting and Feasibility Analysis
- ROI of Marketing Programs
- CRM Analytics and Data Mining